Workflows
Campaigns And Outreach
Create GrowthEngene campaigns, manage steps, follow-ups, replies, reviews, and outreach analytics.
Quick Answer
How Campaigns Work
Campaigns define who receives outreach, what messages are sent, when follow-ups happen, and how replies or reviews are tracked.
In GrowthEngene, campaigns sit after discovery and enrichment. Jobs, posts, Search Intelligence, imports, and pipelines can all produce contacts that are later stored, reviewed, or enrolled into campaigns.
- Choose contacts or groups.
- Create message steps and follow-ups.
- Apply timing and sending policies.
- Review drafts or allow guarded sending.
- Track replies, analytics, and contact-level activity.
Campaign Types
GrowthEngene supports two main campaign patterns: outreach campaigns and broadcast-style campaigns. They share sender and contact foundations but serve different use cases.
- Outreach campaigns: personalized one-to-one sequences, often triggered by LinkedIn signals, jobs, posts, or enriched contacts.
- Broadcast campaigns: one template rendered for a contact group, scheduled for a specific send time, with tracking and unsubscribe behavior.
- Pipeline enrollment: a pipeline can produce a verified contact and enroll that contact into a campaign.
- Manual enrollment: an operator can review contacts and enroll selected people or groups.
Before You Launch A Campaign
A campaign should not launch until contacts, sender, suppression, timing, and review policy are clear. This keeps outreach explainable and prevents accidental sends.
- Contacts or contact group selected.
- Sender identity and SMTP account configured.
- Message steps and follow-up timing reviewed.
- Unsubscribe and suppression handling enabled.
- Domain pacing and account limits reviewed.
- Review-first or guarded auto-send mode selected intentionally.
What Happens After Enrollment
After a contact is enrolled, GrowthEngene should evaluate the sequence schedule, sender eligibility, recipient status, suppression state, and pacing before each send.
- First message or draft is created.
- Follow-up steps wait for their configured delay.
- Replies can move the contact out of the active sequence.
- Analytics summarize delivery, replies, and engagement where tracking exists.
- Blocked sends should record a clear reason for support and review.
Campaign Quality Checks
Campaign success depends on contact quality and sender health more than automation volume. Keep early campaigns narrow, inspect replies, and adjust one variable at a time.
- Check whether contacts came from trusted evidence.
- Avoid enrolling broad or weakly matched groups.
- Use message copy that matches the contact source and context.
- Review sender reputation, bounce behavior, and complaint signals.
- Pause or reduce volume if replies, bounces, or block reasons show quality issues.
Frequently Asked Questions
What is guarded auto-send?
Guarded auto-send means GrowthEngene can send only when configured requirements such as verified sender, valid recipient, suppression checks, and pacing rules are satisfied.
Can contacts from LinkedIn Jobs or Posts enter campaigns?
Yes. Jobs, posts, pipelines, Search Intelligence, imports, and email discovery can all feed contacts into campaigns after review and policy checks.
What should I verify before launching a campaign?
Verify contact quality, sender setup, message steps, unsubscribe handling, suppression checks, pacing rules, and review or auto-send mode.